Why is a Good Website Important?
Websites are becoming increasingly important to businesses as prospective customers turn to laptops and mobile devices to satisfy their every need. Because of this, your company website is a critical tool in providing value and building trust with your customers.
It's estimated that 70% - 80% of people research a company or product online before making a purchase decision, and online sales represent 22% of total retail sales worldwide (and growing). The data is clear; a good website is a valuable and necessary tool to support your business.
Website Development Services
Elements of Good Website
Your website can be as simple or as complex as you like provided it offers a pleasant user-experience while taking care of the front end of your business.
Your website also acts as the hub for a well-formed digital marketing strategy, as it offers informative content to support different stages of the customer journey, houses lead capture forms, can track campaign conversions and total visits on destination pages, and can be used for inbound marketing to draw customers in to promote your products and services.
Depending on the nature of your business, your website can also feature E-Commerce capability and host your online store.
Search Engine Optimization (SEO)
Gated Content & Destination Pages
Lead Capture Forms
Conversion Tracking & Analytics
Online Booking & Scheduling
Online Galleries for Photos & Videos
Links to Social Media Channels & Feeds
Mobile Optimized & Responsive Design
An effective website positions your company as a subject-matter authority and should aim to be the "last click" for prospective customers as they seek information or make buying decisions.
Benefits of a Good Website
A good website helps build your company brand by providing value-added content for your customers; as your customers turn to your website for information, your company builds a reputation as being a subject-matter expert within your industry.
And as you become the go-to source for valuable information, you also become the first (and last) click for prospective customers when they're ready to make a buying decision.