Social Media Management Services
Why is Social Media Important?
Like your website, social media forms an integral part of your company’s owned media arsenal; it’s a great (and free!) tool for reaching your audience and adding value for your customers. In today's business environment, it's expected that your company has at least one or two social media channels to engage followers with relevant and timely posts.
What Social Media Channels Should You Use?
With the large number of social media platforms available (and increasing every day), it can be confusing to determine what channels are best for your company. The good news is that you don’t need to use them all or switch to new channels as they become the latest fad; selecting a few proven channels where your customers congregate is the
best way to ensure you don’t get overwhelmed while still taking advantage of the power of social media.
The dynamic nature of social media can often feel overwhelming, but fear not! Keeping your social presence simple and steady is the best approach to growing your brand through your social media channels.
Benefits of Social Media
Social media offers the opportunity to highlight your corporate personality in a relaxed environment while interacting with existing and potential customers alike.
Social Media also provides your company an opportunity to create dynamic content for a receptive audience who, through sharing and engagement, can help you create social buzz for your brand and increase your follower base.
Social Media Advertising
The intimate nature of social media also offers exceptional targeting capability for paid ad campaigns so you can reach your ideal customer in a venue where they feel most comfortable. As an added bonus, social media advertising is relatively inexpensive, quick to release to your target audience, and straight forward when measuring results! For more detailed information, visit our social media advertising page.
When planning your social media strategy, consider the value your content offers your audience - posts created for the sake of quantity will just create more noise that followers will eventually tune out.
Is it Best to Manage Your Own Social Media?
Should you manage your own social media? The short answer is - yes! No one knows your company better or is better positioned to provide intimate business insight than you.
However we realize not everyone is a writing whiz or content craftsman, so a blended approach of seeking help with creating and supporting a social media strategy that you manage yourself can be a win-win to get the most out of your social presence.