Social Media Advertising Services
Why Use Social Media Advertising?
Social media marketing offers exceptional targeting capability for paid ad campaigns, allowing you to reach your ideal customer and increase sales while growing both your brand awareness and follower base. As an added bonus, social media advertising is relatively inexpensive, quick to reach your target audience, and straight forward when measuring results!
How Much Does a Social Media Ad Campaign Cost?
With social media advertising you can reach a large number of prospective customers with a relatively small budget. For example, a budget of $100 in social media ad spending can make tens-of-thousands of impressions with your ideal audience.
Trillium DMC can put together a social media ad campaign package for you company starting at $500 (including ad spend). If you're ready to get started, click below or read on for more information on the campaign process.
Getting to Know You
An introductory call or video meeting helps to understand your requirements & objectives.
Review what makes your company or products unique among competitors.
Identify ideal customers' core values, character traits, spending behavior & online habits.
Identify the social media channels where your ideal customers spend their time.
Create custom audiences based on interests, job titles, industry and/or demographics.
Create ad content - images and messaging - that will resonate with your target audience.
Determine suitable ad budget with daily, weekly and/or campaign spending caps.
Determine campaign length, schedule and ad release timing.
Access ads manager(s), link relevant web pages & analytics, set up & deploy campaigns.
Monitoring & Results
Monitor campaign after activation, optimize as needed, and report results.
Setting Up a Social Media Ad Campaign
There are many aspects to consider when running a social media advertising campaign, but it doesn't have to be overly complicated or overwhelming.
If you start with a clear objective - whether it be to increase sales & brand awareness, drive traffic to your website, or capture leads - you can navigate the process step-by-step to build an effective campaign.
While we've listed a few of the basic steps we take as a digital marketing agency to help set up and deploy social media advertising campaigns on behalf of our clients, you may be inclined to try it out on your own.
Helpful hint: Take time to visualize the various elements of your campaign before you open the ads manager in your social media channel - there are so many advertising objectives, targeting options, ad formats and placements to select from it can become confusing quite quickly if you don't have a rough plan in place beforehand.
If you need help getting started, we've prepared a Social Media Advertising Campaign checklist you can download for free at the link below. And of course we'd be happy to help you with your social media ad campaigns if needed - just let us know!
Download our free Social Media Advertising Campaign Checklist here: