What is a Marketing Strategy?
A marketing strategy is the road map your company uses to strategically communicate your unique value proposition and gain an advantage over competitors by increasing brand awareness, establishing trust, and encouraging sales with prospective customers.
Marketing Strategy Services
Elements of a Marketing Strategy
A comprehensive marketing strategy includes many different elements that work together to form a path to your marketing & business goals.
While there are endless elements that factor into a marketing strategy, the most common include the marketing objective, the target audience, the products & services, the channels selected, the content creative, promotional campaigns, performance metrics, and last but not least, the budget.
Segmentation, Targeting & Positioning
The 4Ps - Product, Price, Place & Promotion
Channel Selection - Owned & Paid Media
Content Strategy & Activation
Budget, Attribution & ROI
Campaign Planning & Scheduling
Establishing KPIs & Results Reporting
Monitoring, A/B Testing, & Refining
Importance of an Integrated Marketing Strategy
Like the consistent application of your corporate brand, an integrated marketing strategy also gains economy of scale from layered components working together to move customers through the sales funnel. Without an integrated marketing strategy you may miss the opportunity to leverage the cumulative effect of your efforts, so taking time to establish a comprehensive strategy is an important first step.
"A journey of a thousand miles begins with a single step." This well-known proverb is a reminder that all components of your marketing plan work together to help you reach your destination, no matter how long the journey ahead may seem.
How Can We Help?
Trillium DMC can help you develop and implement your marketing strategy, from identifying and targeting customers to developing content strategies and establishing key performance indicators.
Benefits of a Marketing Strategy
An integrated marketing strategy considers and addresses all of the stages of the customer journey; it helps increase brand awareness, satisfies customer concerns during the consideration stage, informs buying decisions, encourages purchase, and builds brand loyalty beyond the sale to optimize the customer lifetime value.